Tech Tricks Designed to Minimize Wastage and Target Digital Ads Better

India has always been among the mass TV ad producers in the world – but with the digital landscape shaping up nicely around the world and businesses looking to avoid capital wastage on advertisements that go unattended, digital ad spending has increased. In fact, the television ad spending has been surpassed by India’s digital ad expenditure. This doesn’t come as a surprise to digital marketers and to people who are at the wrong end of this stat.

Business owners are investing heavily on digital and online campaigns for their services and products. An online advertisement doesn’t only deliver better penny-to-engagement ratio but also makes it easier to customize the ad according to the group of customers it will go to. All of these possibilities and overshadowing capabilities of digital marketing are coupled with easy tracking and audience targeting.

To cap the benefits of marketing through digital platforms, new techniques and technical tricks have also hit the market. Last year, during the earnings call of Facebook, Sheryl Sandberg talked about one specific campaign that ran on Facebook for a couple of months. The dynamic ads for celebrity’s online cruise bookings tripled for that quarter when an Irish Company, StitcherAds, used Dynamic Ads just a little bit differently. Sheryl Sandberg, who happens to be the COO of Facebook, complimented StitcherAds’ efforts and said that Facebook had no option but to invest in such a tech boost which was thriving on the information provided by the users.

How tech tricks work?

Technologies used by StitcherAds enable the businesses to create digital marketing plans based on their preferences that can practically cover the entire catalog available on the website. Giving the customers exactly what they want, when they want is something you cannot put money on – Dynamic Ads give you that power. It takes in information from the feeds of the users and adds that information to a pre-designed template. It further allows the marketers to scale, re-design, re-target, automate and optimize the campaigns to reach their goals and attain a better return.

Facebook advertisements’ structure was changed and manipulated based on the itineraries that the users view on the Celebrity Cruises website. The social platform then rigorously showed suitable and available cruises, images, messaging and price of the cruises for certain dates. This tech trick doubled the revenue of the business – brought in better results than the paid, traditional search campaigns.

Examples like this one have made investments in digital marketing technology a predictable criterion. Marketers in India are predicting that the budget infused in digital marketing will double by next year.

Brands want to minimize capital wastage while reaching a wider audience – this can only be possible through the tweaked tech tricks. These changes in digital marketing tools allow the marketers to analyze and manage their content better and to integrate the collected data from social platforms in one single dynamic online ad campaign. Tracking of the campaign also enhances the SEO performance of the website – a win-win situation for digital marketers.

Digital marketing techniques and tricks differ from business to business and campaign to campaign, but one thing that always remains the same is the craving of the marketers to engage and interact with the customers. Thus, the campaigns are not being created based on what the customers want but what they are searching for. When customers can get a customized package for their needs right there on their social feed, then why would they go anywhere else. Bringing in customers is one thing but to retain them service after service is a whole another ball game – this is where these tech tricks come in.